Hedado
Branding a pre-launch philanthropy app
Skills & Tools
Hedado is a startup app aiming to improve the experience of being a philanthropist or regular donor.
Design challenge
With the app in pre-launch stage, Hedado wanted to start with a logo that was distinctive but didn't use financial or charity visual clichés.
Outline
Process & solution
We created a custom designed logo with an icon of a stylised letter H, with subtle reference to giving from one person to another.
Impact & learnings
Mark was great at talking through what our brand meant to us and finding a design that complimented our vision.
Hedado