laptop website

Selling a website

At the start of 2009 I set up, a blog about working in-house as a freelancer at creative agencies – something I’d spent years doing and felt like I had a lot of experience to share with people.

However, over the last 4 years I’ve not managed to make as much of the website as I’d hoped, so I decided earlier this year to either find a new owner or shut it down so it wasn’t such a distraction from my other work and side projects.

Creative Agency Freelancing website

It wasn’t an easy decision – I feel quite attached to it and it does have some reasonable achievements to boast about. It gets good traffic from search, and it has a large, growing LinkedIn community in it’s name. It was also my first real attempt at an online side project, through which I’ve learnt so much in the journey, so it’s taken me longer than it should to decide to find it a new home.

One of the reasons I don’t think I’m the right person to take it forward is that my circumstances have changed since I started it (I still freelance, but no longer for agencies). My lack of a current point of view on the subject wasn’t helping. It was time for someone else to give it attention with fresh motivation.

In the last week, I’m pleased to say I’ve found a buyer for the website (it’s happened fast, so for now I won’t mention any names until they’re ready to introduce themselves in their own way. I also won’t disclose the price, but I will say I didn’t ask for much – party because the website’s figures don’t justify it, but also because I didn’t want to exclude people who are hungry and willing, who are unlikely to have big budgets. If I’d pitched it higher it might have become part of some corporate empire, which wouldn’t serve the readers well in my opinion.

So in the next few weeks I’ll be transferring ownership gradually. Other than that, all I will say is I wish both the website and the new owner all the best of success in the future.